There is a healthy debate on how to improve parking in urban areas. Many believe that curbside parking should be unregulated and operate on a first-come-first-serve basis, others believe in metering, RPP (residential permit parking) systems, or doing away with curbside parking altogether in advance of autonomous vehicles.
One thing that everyone can agree on is that it's a complex issue
that needs a solution, or set of solutions. Donald Shoup, a professor who studies parking at UCLA, estimates that 30% of downtown urban traffic is from people circling the block looking for a spot.
Boro combines the technology of an RPP system with the convenience of ordering an Uber or Lyft. This means drivers can find parking quickly and easily close to home, but can also find cheaper on street parking when traveling or commuting.